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RESOURCES

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Give before you get:
How reciprocity can make you a better Agent.

For more than 30 years salespeople and marketers have been drawing lessons from The 6 Principles of Influence by Robert Cialdini. This 1984 book explores the factors that influence people’s decisions, the simple but powerful motivators that make people say “Yes”. In this article we’re going to look at how you can use Cialdini’s first principle, Reciprocity, to increase the number of your leads...Read More


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The Protection of Personal Information Act

What is POPI? The Protection of Personal Information Act, No 4 of 2013 promotes the protection of personal information by public and private bodies...Read More


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How to use Commitment to convert prospects into sales.

For more than 30 years salespeople and marketers have been drawing lessons from The 6 Principles of Influence by Robert Cialdini. This 1984 book revolves around the factors that influence people’s decisions, the simple but powerful motivators that make people say “Yes”. In this article we’re going to look at how you can use Cialdini’s second principle, Commitment and Consistency, to convert more of your prospects into sales by getting your prospects to take.... Read More


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How to determine and use your most powerful Social Proofs.

For more than 30 years salespeople and marketers have been drawing lessons from The 6 Principles of Influence by Robert Cialdini. This 1984 book revolves around the factors that influence people’s decisions, the simple but powerful motivators that make people say “Yes”. In this article we’re going to look at how you can use Cialdini’s third principle, Social Proof, to improve the perception of your service using a more effective proof than any you could....Read More


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Why you should aim for Sincerity instead of Likability as an Agent.

For more than 30 years salespeople and marketers have been drawing lessons from The 6 Principles of Influence by Robert Cialdini. This 1984 book revolves around the factors that influence people’s decisions, the simple but powerful motivators that make people say “Yes”. In this article we’re going to look at how you can use Cialdini’s fourth principle, Liking, to help you cultivate realistic, sincere and valuable....Read More


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How to develop Authority as an Agent

For more than 30 years salespeople and marketers have been drawing lessons from The 6 Principles of Influence by Robert Cialdini. This 1984 book revolves around the factors that influence people’s decisions, the simple but powerful motivators that make people say “Yes”. In this article we’re going to look at how you can use Cialdini’s fifth principle, Authority, to appeal to the respect we all have for expertise, experience....Read More


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Property Valuation Reports

Using multiple data points, Dracore provides a Property Valuation Report. Our Property Valuation Report will give you the most accurate market value of your home, and a comprehensive overview of the property market in your area....Read More



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