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How to Use Reciprocity to Close More Deals

How to Use Reciprocity to Close More Deals

For more than 30 years salespeople and marketers have been drawing lessons from The 6 Principles of Influence by Robert Cialdini. This 1984 book explores the factors that influence people’s decisions, the simple but powerful motivators that make people say “Yes”. In this article we’re going to look at how you can use Cialdini’s first principle, Reciprocity, to increase the number of your leads…

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