Make your social proofs visible
Now you have your most powerful social proofs. The next step is making them visible to potential sellers.
Use these points in meetings with sellers. Add them as testimonials to your website and in marketing emails newsletters, your employee profile, posters and cards. Ask your supporters to mention you when someone could use your services.
As soon as you know what your most powerful social proofs are, you will start finding contexts – and sellers – for whom those skills and proofs would be relevant.
One of the easiest and cheapest ways for you to showcase the value you have provided others is through social media. You can use Facebook, Linkedin or other platforms to showcase your successes, your positive reviews and career achievements, at no cost to you.
Make sure the page or profile you’re using professionally has the following elements.
- A high-quality photo, personal description and career summary. Internet users have come to associate the quality of content – pictures quality, web design etc – with the quality of the service being advertised. This is your new first impression. Make sure it’s a good one.
- Remember the 80/20 rule. 80 percent of your content should be customer-focused, and 20 percent should center on you as a professional. This a great way to avoid spamming potential clients while making sure you’re marketing yourself. A good general strategy is to focus on providing high-value, customer-focused content and peppering this with your strongest Social Proofs.
- Social Media isn’t a billboard, it’s social network. If your page is working the way it should, you’ll be receiving questions, comments and messages. Responding to these messages, curating conversations and engaging with others is very much part of using Social media to it’s fullest potential. Dedicate some time to this each day.
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